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2026 trends report.Internal and external corporate events in context.

We're gathering data from organisations across industries to build the definitive picture of how UK businesses are approaching events in 2026.

Complete the survey below (it takes under three minutes) and we'll send you the full anonymised dataset when it closes at year-end, including where your organisation sits relative to peers in your sector and size bracket.

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How many employees in your organisation?

Select from the drop-down:

Which industry best captures the nature of your organisation's work?

Select from the drop-down:

Which of the below does your organisation undertake for internal audiences?

Select as many as apply:

Which of the below does your organisation undertake for external audiences?

Select as many as apply:

When organising <em>staff or internal events</em>, please score the importance of the below objectives. Skip this section if not applicable.

Cost

Staff retention / feeling valued

Wellbeing

Making memories

Wow factor

Achieving a clear or measurable objective

Staff development

Geographic location

Venue choice

Ensuring high attendance

When organising <em>client or external events</em>, please score the importance of the below objectives. Skip this section if not applicable.

Cost

Client retention

New business

Achieving a clear or measurable objective

Geographic location

Venue choice

Ensuring high attendance

Who normally organises your staff or internal events?

Select all that apply:

Who normally organises your client or external events?

Select all that apply:

How does your organisation budget for staff or internal events?

Select all that apply:

How does your organisation budget for client or external events?

Select all that apply:

Email to receive results at end of year

Thank you. We'll send the results at the end of the year.

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